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What is Web Design? (2-Minute Read)

What is Web Design? (2-Minute Read)

Web design is how you present your website to the world, and is usually the first thing people notice when visiting your website. Is it functional? Easy to navigate? Appealing? At first, you may think that web design only includes your page’s design, theme, and color palette, but it's much more. As important as it is, web design goes beyond aesthetics, and it is an essential factor that determines the success of your business.

If a user clicks on your website and is welcomed by a clunky, haphazardly arranged page, chances are they’ll exit out and won’t come back. A user-friendly, easy to navigate website is much more likely to convert website visitors into consumers, and professional web design is crucial to achieve this.