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What is PPC? [2-Minute Read]

What is PPC? [2-Minute Read]

So what exactly is PPC?

PPC, or Pay-Per-Click, is a marketing technique that allows you to place your website at the top of search results on engines like Google, Bing, and Yahoo. It is a way of placing sponsored ads right in front of potential customers already searching for products or services just like yours. When executed properly, this results in an increased number of people visiting your website and normally a higher number of sales or appointments as these users are normally prepared to purchased or at least learn more about your product. With PPC, you pay a fee every time a user clicks on your ad, hence the name "Pay-per-click." The users are then directed to your web page, increasing your traffic and in many cases overall revenue. While the fee you pay for PPC can be substantial, sponsored ads are likely to convert more visitors into potential buyers. This means that your revenue may increase many folds if you properly use PPC!