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What is GMB and How Can an Optimized Profile Help my Business?

What is GMB and How Can an Optimized Profile Help my Business?

Google My Business (GMB) is Google's tool for managing business listings in Google Search. GMB was released in 2011 and has since become the primary listing account businesses create when starting out or targeting Google customers.

Since its inception, Google has made several updates to their Google My Business offering, making it easier than the last to design the perfect Google presence for your business.

As well as being able to manage your GMB listing, you can also rank better organically on Google by using an optimized GMB profile filled with correct data and keywords. The more relevant your data is to your customers, the higher you will rank in local searches. You can achieve an optimized GMB profile using Google data tools such as Google Trends, and Google Analytics to learn more about users behaviors.

Recent 2022 Google updates include:

New Name: Google My Business has been renamed “Google Business Profile.” This wasn’t surprising to many, since GMB Help documents began using the term “profile” instead of “listing” months ago. Previously, the platform was known as Google+ and Google Local, names that still appear occasionally, indicating it may be a while before “GMB” falls out of use.

New Access Options: A more important change is the decision to retire the GMB app in 2022, and instead encourage business managers to access their profiles through “an upgraded experience” on Google Search or Google Maps. This option has actually been available for a while and is done by simply typing in a search for the name of your business, or the phrase “my business” if logged in, and clicking on the profile that appears. For single-location businesses, this is possibly a more common way to access your profile already.

Support Changes: Google also posted news that the current GMB web portal would “transition to primarily support larger businesses with multiple locations.” This has led to mixed reactions from search optimization and digital marketing professionals. Some speculate that Google is moving away from supporting small and medium-sized businesses, while others suggest that the impact to most small businesses will be minimal since the desktop platform is already being used primarily by agencies and multi-location businesses. Since Google has offered only “more details on these changes in the months ahead,” we’ll all have to wait a bit to see the real outcome.

Google My Business Optimization

In 2022, just having a GMB Profile is not enough, if you want to beat your competitors. Your profile must be optimized to ensure your listing doesn’t get lost on the last, less visited pages of search queries. By optimizing a Google My Business page, the business owner can add images, videos, events and even create fun questions, so people can find out more about their business.

GMB Optimization usually includes:

-Completion of all profile sections

-Pinpoint contact information

-Primary and secondary categories selection

-Professionally written business description

-Initial profile posts

-Messaging setup, and much more!

Why Do You Need to Optimize Your Google Business Profile?

Optimizing a Google My Business Page will help boost engagement, increase local visibility on Google, and help you convert more profile visitors into customers. This means as your profile ranks higher, the more visibility and engagement your business will receive. 

How to Set up Google my Business (GMB) Account

Anyone who has ever tried to set up Google My Business (GMB) in the past knows how complicated it used to be, but in recent years, Google has made things easier. It’s as simple as logging into your Google account (Gmail) to log in and set up your Google My Business profile. 

Here’s a more in-depth look at signing up for a GMB Account:

1. On your computer, sign in to Google Maps,

2. From here, you can add your business in 3 ways:

- Enter your address in the search bar. On the left, in the Business Profile, click Add your business.

- Right-click anywhere on the map. Then, click Add your business.

- In the top left, click Menu and then Add your business.

3. Follow the on-screen instructions to finish signing up for your Business Profile.

Remember Google's goal is to connect its users with the most relevant and trustworthy content the search engine can find, so your strategy should be centered around creating the highest quality content that your target audience is likely to be interested in. Not only for your GMB profile but for your website, business listings, and social media. A properly optimized and maintained GMB Profile will allow more clients to find your business online and help your business soar above your competitors.