Social media marketing is an important tool for businesses that want to reach customers online. Instagram is one of the most popular social media platforms, but many companies are still unsure how to promote their website using Instagram. We have put together a list of tips that you can use to successfully use Instagram as part of your company's social media plan.
TIPS FOR PROMOTING YOUR WEBSITE USING INSTAGRAM
1. POST HIGH-QUALITY PHOTOS
Instagram is a photo-sharing platform, so you must post high-quality photos if you want to get results from Instagram. The Instagram community isn't going to follow an Instagram account that doesn't share beautiful photos. Even when you are promoting your website using Instagram, make sure that the content of your Instagram account aligns with what Instagram users would expect to see. Instagram users are most likely followers of Instagram for fun, so you probably won't make any sales if the Instagram posts don't fit with Instagram's perception of Instagram as a casual photo-sharing platform.
2. USE HASHTAGS ON INSTAGRAM
Hashtags are an essential part of social media marketing because they help people find your Instagram posts when they search Instagram using a hashtag. Instagram allows you to add up to 30 hashtags on Instagram photos more than most other social media platforms. Do some research on Instagram hashtags before you start adding them to Instagram posts. Instagram users most often search Instagram for hashtags related to specific interests (e.g., #nature, #photography, etc.). You can find Instagram hashtags that Instagram users often search Instagram for by looking up Instagram posts.
3. ENGAGE WITH THE INSTAGRAM COMMUNITY
When you promote your Instagram using Instagram alone, chances are you won't get many followers. Engaging with the Instagram community is essential to growing your Instagram account. Follow Instagram users whose Instagram posts you like, and Instagram will give them a notification about your Instagram following. You can also comment on Instagram photos from Instagram users who don't follow your Instagram account yet.
4. INCLUDE AN INSTAGRAM WIDGET ON YOUR WEBSITE
So far, we have discussed how to promote your Instagram account using Instagram itself, but you can increase Instagram popularity by including an Instagram widget on your website. Instagram widgets allow Instagram users to easily find your Instagram account and follow you without switching apps or leaving Instagram.
A few ways you can promote your website on Instagram are by uploading photos of new products or services, posting content that ties into a current event in the news, and creating user-generated contests. Other options include using hashtags to increase engagement with customers who may not know about your business yet, responding to customer inquiries within 24 hours, and mentioning other businesses related to yours. These strategies will help keep people engaged with what you’re doing while they scroll through their feed looking for inspiration.